Be Paid For It Blog

The Marketing Funnel

The marketing funnel is, for me at least, the most interesting concept in marketing theory.
It is an analogy that compares the marketing process leading up to a sale to a funnel that
you might use for baking or in a chemistry experiment. The wide end of the funnel is where
you attract your visitors – these potential customers travel down the funnel towards the
sales process. As more and more of them drop out, the funnel gets increasingly narrow as
it reaches the exit – the point at which a sales transaction has taken place.

After sufficient number of visitors and sales it becomes possible to attribute statistics to
various stages – these are called conversion ratios. For instance, the number of people
that click on your sponsored search engine advert can be referred to as your click-through
rating. A click-through rating is calculated by taking the total number of exposures the
advert has and the percentage of those people that click on the advert to find out more.

Click-through rates are only one form of conversion. Another type of conversion metric
could be the number of people on your landing page that provide an email and address. Or
the number of people that go from the sales page through to the order process. Of course,
many people who go through to the order page may drop out or abandon the process –
providing yet another conversion metric. Right down the funnel you lose people – this
greatly reduces the number of potential sales. By optimizing the funnel at key points you
can reduce conversion leaks and greatly increase profits.

Conversion rates are a combination of market specific information, the quality of copy and
advertising, the nature of the offer made to the potential purchaser and many smaller
factors. The best way to increase these rates is to make the most the advice and
experience you can find in sources such as this book – combined with your own
judgement and testing you should be able to make significant gains in your profit.

The Reverse Funnel System
is a system designed to create wealth for virtually anyone regardless
of your background, education, or even your current level of income.

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